Welcome To Radio Factual

Hello Blogger readers.

In my blog I am going to be writing about the research techniques such as primary, secondary, audience, market and production research. I will also be showing my interoperate results of my questionnaires.

On this blog you will be able to follow me on creating my very own Radio Factual that I am making in my Creative Media course.

I hope you will enjoy my Blog,
See you soon.

Unit 3.1 Research techniques

Hello Fellow blog readers.

Within this blog I will be discussing the advantages and the disadvantages of a range of research techniques. I will be writing about the different types of research qualitative research and quantitative research. Furthermore I will investigate the methods and sources of research, which are primary research, and secondary research. The purpose and nature of research that I am going to look into are audience research, marketing research and production research.

The different types of research are qualitative research and quantitative research. Qualitative research is a text based source of information that is used to explore, describe, and explain and to predict. McQueen and Knussen (2002). “Qualitative research approaches explore and describe, explain and predict”. P28. Examples for this type of research would be books, journals and reviews. The advantages for using this type of research technique are that the source of information that is used is more reliable as the content that has been collected is from a book. This could mean that the writer of this book would be a professional in the media industry and has found this information him/herself as they might have degree in this field of media. The disadvantage for using qualitative research would be if you were using journals in your research. The content that was written in the journals would be non-reliable as this source of information is not professional and has been found by someone else who might have not researched the topic correctly or has made a few mistakes in their work.

Quantitative research is a numerical based source of information, which is used to measure, to find statistics, collects data from a group of people. This is done by using survey’s to ask a broad range of questions to a specific audience. When data is collected and measured, the statistics would be formed into pie charts, bar charts, and tables or into columns. This source of information is an advantage because if you were finding out what programme is the most popular programme on BBC One, you would research the viewing figures on the BARB website to find out that during the week in early September 2013 New tricks with 7.83 million viewers was the most popular show at that time. The disadvantage of using Quantitative research would be that the source of information that you have collected might be false data, as the answers that you were given might not make sense or are not true. The data could also be incorrect if you have misused the statistics when creating a table of the results that was collected.

The different methods and sources of information, which is used within qualitative and quantitative research, are primary research and secondary research. The difference between primary and secondary research is that Primary research is research that you have produced yourself. Examples for this would be interviews, questionnaires and notebooks. May.T (2002). “The interviewer is freer to probe beyond the in a manner which would be appear prejudicial to the aims of standardization and comparability. Information about age, sex, occupation, type of household and so on, can be asked in a standardized format.”P123. An advantage for using interviews, as your primary research is that you are able to use structured, semi structured and grouped interviews. A semi structured interview is beneficial as a research source because you are able to allow the interviewee to talk about the topic in depth, this way you are able to collect more information and will begin to have more of an understanding on the matter or an argument. A disadvantage of using primary research would be that if you are using your notes from the past, you might not be able to understand the writing that could cause false information when you are interviewing someone which could cause confusion and misunderstanding.  

Secondary research is a research source that is produced from a source of information that already exists, such as gathering information from the Internet, books for example novels and magazines. The advantages for using secondary research would be that it is very easy to get hold of this information if you have access to the Internet or a library. It is also a low cost form of research as you are able to gather this information from any library, which makes it much easier for the researchers to form a large and broad amount of data. The disadvantages for using secondary research would be that this form of research could be biased and would become unreliable as the information might have only one side of this topic and might not support every end.

The purpose and nature that are found within these methods and sources are audience research, marketing research and production research. Audience research in the media industry is divided into categories, which is known as the Anthony Giddens theory. These different categories are known as social capital, cultural capital, financial capital and education capital. This is to find out how much equity a person might have. Anthony Giddens (2009). “Sociology is the scientific study of human life, social groups, whole societies and the human world as seen. P6. Social class is split into class A- upper middle class, B- middle class, C1- lower middle class, C2- skilled working class, D- working class and E- non working. Audience research is used to find out what people are mostly interested into so that the audience of your product is satisfied so that your figures for example for a radio station would rise instead of decreasing.

Market research is used to find out what people want to see/ listen to. This is to find out their interests and to see what they do not approve with. Market research links in with audience research as market researchers will have to divide each category by age, sex, social interest and social class. An example of market research would be RAJAR, as market researcher for radio stations would be able to use RAJAR surveys to find out what the most popular radio show is at the time, and to see what age group this particular radio show reaches out to so they can find out what kind of music that their audience is into to see what they are interested in, or if they shou ld be showing hard news or soft news for this type of audience. This is so that their product is able to achieve higher rating figures than their competition.

When using production research you will be looking into the financial, copyright, locations, time line and the facility issues. These issues are a large part in researching as if these are not look into when creating a product such as the Geordie Shore television programme. If you use a song within your product you will need to make sure that it is referenced as you could be done for copyright and forgery.  The most important research when creating a product is to make sure you have enough money for the funding of your facilities or even your location as you might have a certain location that has a required length of time for example £1000 an hour. If all your actors are not available for this required length this could cause your product to break through which could cause you and your sponsors to become in a large amount of debt and could become a waste of time.

Bibliography

Anthony Giddens sociology, Polity Press. Cambridge.

Social Research. Open University Press. Buckingham.

Research Methods for Social Science, an introduction. Prentice Hall. London.

WWW.Barb.co.uk

WWW.Raja.co.uk

Thank you for reading my blog,

Be back soon.

Unit 3.2 listening figures

Hello fellow internet users.

The listening figures for the BBC in December 2013:

Unit 3.2 Children presenters

Hey fellow internet users.

Within this post I am going to be talking about the different kind of presenter that we as an audience over the years and how they have changed and the kind of styles they have presented themselves.

CBBC-
The first ever television presenter that the CBBC had was Phillip Schofield, he was a presenter for CBBC from 1985- 19-87. Phillip Schofield worked along with the first of many puppet sidekicks for the CBBC Gordon the Gopher who was played by Paul Smith.

Since Phillip Schofield was a presenter on the CBBC there has been 60 television presenters including puppet sidekicks. 

Chris Johnson and Hacker T. Dog have been a children television presenters since 2010. 

Early this year CBBC have introduced a new young presenter Katie Thistleton who also work aside with Hacker and Chris Johnson.

The most famous duo for the CBBC in the early 2000's was Dick and Dom. They presented Dick and Dom in the bungalow for 5 years between 2002-06. This was a live programme that was broadcasted on the weekend. It was watched all of the British nation and also included many of their audience in their show. Dick and Dom are still presenting many children television programmes such as Are you smarter than a 10 year old?, Bananas in pyjamas, Dick and Dom's hoopla, Splatalot and Chute. 

Unit 3.2 Factual PodCasts

Hey fellow internet users.

Within my post I am going to talk about the different formats for radio factual podcasts that I am thinking about using within my factual piece and how I could ask my questions, I will be looking into the statistics of similar radio shows. I will hand out several questionnaire about my subject to see what teenagers and adults thought of their presenter when they were younger and weather they think that they presenter that children television shows  are as good as what they remembered from their past. I will be doing face to face interviews with people on the street and students from my college, Hyde Clarendon. When I make my own factual radio podcast it will be 5-10 minutes long. The idea that I have thought about is 'Children presenters in the media industry nowhere days'. The factual piece will be about what children think of the presenter of the television programmes that they watch and whether they create a better atmosphere when watching television for a child. For my factual piece I am going to track down a presenter that is shown and watched by many on a television channel. I am going to do this by using the internet to find out how to contact this mystery presenter.

http://www.bbc.co.uk/podcasts/series/did

My first idea for my radio factual format I have chosen Desert island disc. A desert island disc podcast are usually around 35 minutes long. This type of podcast is updated weekly and is presented by Kirsty Young. The interviewee is asked about eight different records, a book and a luxury that they would take with them if they was to go to the mythical desert island. This podcast will start of with an introduction by Kirsty Young with a sound bed following after her with the sound of birds and a violin.  Kirsty Young will introduce her interviewee by telling the audience their name and what their occupation is and gives you a sneak peak about their past and what they have been involved in. The target audience for this type of podcast would be ages 35-70. This format would be listened by both men and woman who are interested in intellectual side of celebrates and their stories.

http://www.theguardian.com/arts/series/culture

The guardian is another podcast format that I have chosen. The podcast that I have looked at is the Spacepod by Lauren Laverne. This format of podcast is usually recorded live at an important event for example for the first Spacepod episode, it was recorded at the Edinburgh festival. Within this this type of podcast the will have a main presenter Lauren Laverne whilst having Jon Holmes interviewing people from within the crowds of the festival. The Spacepod is usually 24 minutes long and is introduced with Lauren Laverne introducing her self whilst explaining what the audience will be listening to on this podcast. The pod cast also starts with a sound bed of the keyboard playing over Lauren Laverne. The target audience for this type of podcast would be ages between 25-55. Both men and woman would be interested in this podcast that has the interests of culture and the different arts within the world and how we see things. 

Unit 3.2 Moral panic of a children presenter

Hey fellow internet users.

In this post I am going to be talking about how one certain children presenter became a moral panic.

Jim'ill fix it was a popular television programme back in 1975, it was presented by Jimmy Savile till 1994. This television show was about encouraging children to write in their wishes so that Jimmy Savile and Roger Ordish who was introduced as Doctor magic to grant each and one of their wishes.

       

Jimmy savile died in 2011 at age 84 as a well respected television presenter by many until a year after his death.  In 2012 the charity fund raiser, the charismatic television presenter was alleged of child sex abuse and rape which made him one of Britain's most preditor sex offender as ITV shows a documentary of the sexual abuse claims towards Jimmy Savile. By the time January 2013 came there were 450 victims that have brought forward their complaints of sexual abuse against Jimmy Savile from the ages of 8-47 of both girls and boys.

The Jimmy Savile scandle became a big part of moral panic around Great Britain. The message that was being sent around the United Kingdom that the well known loveable television presenter from everyone's memorial pasts is not as truthful as we all thought and that he had many dark secrets. The person who we allowed as a nation to be able to work with our children has now been accused as a pedophile. This shows that we should not trust anyone with our children as you don't know who they are really. This caused panic and worry towards many parent of these children as they put their children in the hand of a pedophile.